Given Steve Jobs' bold and uncompromising approach to marketing, he might have been frustrated by the need for an apology.
Apple is sorry for its culture-crushing iPad ad. The tech giant’s commercial for the new, ultra-thin iPad Pro models caused an uproar after CEO Tim Cook posted it on X, with a caption reading ...
The ad, posted on social media Tuesday by Apple CEO Tim Cook, was met with backlash from internet users who felt that the ad celebrated technology’s destruction of human creativity and art.
Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet. Instead, the company received vocal blowback for appearing to destroy ...
Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher ...
Earlier this week, Apple took the wraps off of a thoroughly leaked iPad Pro refresh with a 1 minute and 8 second ad spot wherein a gigantic hydraulic press comprehensively smushes a trumpet, an ...
Are you a print subscriber? Activate your account. 1 hour 30 min ago By Adrianne Pasquarelli - 1 hour 49 min ago By Ad Age and Creativity Staff - 4 hours 45 min ago By Phoebe Bain - 5 hours 26 min ...
Apple has scrapped plans to run its infamous iPad Pro "Crush" ad, issuing an apology for coming off insensitive toward artists. At Tuesday's Apple Event, Apple unveiled its new iPad Air and iPad ...
Apple today shared two humorous Mac ads that focus on the battery life and the capabilities of the Apple silicon notebooks.
Apple is back with a new iPad ad, seemingly crafted as a chaser after the last spot left a bitter taste in some people’s ...
The spot, titled "Crush," received blowback for showing instruments, including a piano and guitar, being smashed, among other elements. By Kimberly Nordyke Managing Editor, Digital The dystopian ...